Figma co-founder Dylan Mr. Field appears to be a big fan of Enron. In fact, I’m a fan of the semi-parodic crypto-powered Enron reboot that hit the web earlier this week.
Wearing an oversized Enron hoodie during a conversation with WIRED Editor-in-Chief Stephen Levy at a big interview event in San Francisco on Tuesday, Field said that legendary American graphic designer Paul He said he was a fan of the Enron logo he created. Rand is famous for its ABC, IBM, UPS, and Westinghouse logos. But he also said he was “really excited” about the possibility of a fresh start at Enron, which has ties to Connor Gaydos, the author of “Birds Aren’t Real.” Mr. Field, who was only nine years old when Enron collapsed in 2001, was willing to start a new company on the back of a tainted brand, given that his generation may not have inherited such a brand. He says he doubts whether it will be possible to establish one (though it seems optimistic). Baggage related to company stumbles done by others.
Either way, this seems to be a question of the power of design, with Field and Levy focusing more broadly as the chat progresses, not just on the creation and evolution of the Figma platform, but also on how the co-founders are leading the company. We also talked about how we see things. It will take place in the near future.
Field said the company currently has “millions” of users, one-third from the design world, one-third from the programming world, and one-third from other fields. They come from a variety of backgrounds. With Figma, brands and businesses can express themselves visually much better than ever before, learning what’s possible graphically, what the best user experience is, and how to stand out in the market. He believes that we can work together to understand what is happening more quickly.
But in an age where AI has the potential to make most things look at least relatively good, how can companies using Figma stand out? asked Levy. . Field says the answer is not simply lowering the floor to accommodate novice designers and coders, as is already happening in this kind of AI research, but rather that fairly good designers and coders have a skill set. It states that it is about “raising the ceiling” so that it can work beyond its previous limits. .
According to Field, the best designers have a unique ability to manipulate interactivity, dynamism, motion, and UX to create work that few others can match. Using AI tools like the ones Figma has or plans to integrate will allow more people to be “limited to their ideas rather than the tools in front of them,” ideally He hopes to be given the opportunity to rival the work of the world’s best designers. world.
Field acknowledged that good design can help bad guys, pointing to a particularly well-designed magazine that ISIS published around 2014 or 2015 as an extreme use case, noting that all tools can be made to uplift people. You rightly said that you have the power to.
“Most of the current AI tools are about lowering the lower bound,” Field reiterated. “They’re trying to democratize, which is a great thing in many ways. For example, we’re talking to people who are using diffusion models to generate images, and they’re doing things that weren’t possible before. “There are people who are doing art therapy.” Still, he added, it’s important to raise the ceiling. “That’s a lot of what we’re thinking about right now,” he said, “and I hope that’s what we can move toward there.”
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